Branding a Name

What's in a name?

In some cases absolutely everything.  As I mentioned in a previous post, I am following a new blogger who is writing under the name of Auntie Kit and Cousins.  She said she purchased the domain name about four or five years ago but couldn't find any information about getting that domain name set up into a web site. 

Fortunately, she was able to contact the company (GoDaddy) who she purchased the name from and they are in the process of establishing her identity.  She originally paid for the domain name on a recurring purchase agreement through PayPal.  Unfortunately, she had an identity issue and had to close all those accounts and name new ones.  In the meantime she moved from one state to another.  By the time she decided to use that name, all the documentation from that original web-domain name purchase had been lost.  She couldn't access the information.  Fortunately, a reputable site for purchasing domain names will work with you to establish your identity and verify that you are the correct individual. 

In Auntie Kit's case, she was nearly out of luck, but because she DID own the domain name and actually remembered it, she is currently in the process of re-establishing her identity so that she can legally re-obtain the information so that she can eventually set up a website with the same name as her blog.  We'll continue to follow her escapades because the Branding of a Name is ever so important in today's world of internet commerce.

People may have no idea who you are, but they will certainly remember your name!